Individual digpak - Miss Miller

Individual Digipak Analysis

For part if my work I have had to create a digipak for my artist and thier album. This digipak adds the publicity of the artist and makes the audience more intruigues to buy the products. It shows them some elements they might enjoy within the music also making them want to buy the album.  This is my full digipak below; 

I am going to be talking about the 6 different elements in each page of my digipak which are; Colours, conventions, images, typography, layout and language and why they are effective. 

Page 1

Colours- In this first page, which is the front cover for my digipak I have followed the plan. The image is black and white and some letters within the text are a lilac colour. The black and white shows the different emotions of the songs. The greys and black show the more gloomy sad messages witin the music whilst the white and purple show the happier and more positvie aspects. The purple also makes the page stand out because they are no other bright colours therefore it is very visible and draws the audiences attention. Conventions- They are also a few conventions in the page, the first is the black and white edit over the image. The black and white is conventional because the colours are often used in soul products whether on the album cover or in a music video. The black and white shows the age of the soul genre and allows the audience to see that this music has been around for a long time. The audience expect to see this edit because it is commonly used by soul artists. 

Another conventions of this image it the iconography used in the image. The artist is holding a microphone, this is conventional because often soul artist use performance as one of their main styles. This performance style is emphasised by the mircophone because it is often seen in all performances whether it is hand held like in the image or a mini clip on one. The audience expect to see this piece of iconography in the soul genre and therefore it is conventions to soul and my artist. 

Image- The image for this page focuses on the aritst and the performance genre. It is a close up/mid shot of her with the microphone in her hand. The shot allows the audience to see her facial expressions which are blank, she shows them the seriousnes of her songs and how much they mean to her. As her expressions are so bland the audience percieve her as very serious, this then rubs off onto the music they begin to link her emotions with the songs and go onto understand that they follow her true emotions they are not just for fun and entertainment. The audience can link other serious matters in there life to the seriousness of the artist, they can then relate to her aand understand her connection with the music and the songs she has written. 

Typography- The text on this page is bold yet plain. The letters are very straight and there are lots of sharp corner. This font stands out to the audience because there is nothing a bold on the page apart from the image. The audienc can easily read it and it is very clear that the text is important. The text is white and lilac which is used because the backgorund is all black, there for these two colours stand out a lot and attract the audiences attention. 

Layout- There is much layout infomaitons for the image except for the positioning of the text and the images. The image is placed to the left side of the page so the the artist is also to the side leaving the right blank. This is where the text is placed, because these two elements are on different sides of the page they are both very visible for the audience. The two elements stand out and the audiene are able to focus on them and understand them easily rather than having a crowded page where the elements arent very clear. 

Language-There is not much to talk about when it comes the language of this page because it only states the artists name ' Cara-Lily' and the title of the album 'Your Girl'.

Page 2

Colours- The colours in this image are again black and white but instead of having the lilac hints, the wine had been turnt to red. The black and white shows the different emotions of the songs. The greys and black show the more gloomy sad messages witin the music whilst the white and red shows the happier and more positvie aspects. The red also stands out from the rest of the page because it is the only bright colour, the audience are immeadiatly drawn in by it and therfore look at the other pages aswell.
Conventions- Again a conventions for this page is the black and white edit over the image. The black and white is conventional because the colours are often used in soul products whether on the album cover or in a music video. The black and white shows the age of the soul genre and allows the audience to see that this music has been around for a long time. The audience expect to see this edit because it is commonly used by soul artists.  

The iconography in the image is also covnentional. The image is of glass of wine being poured, often when this is seen in music it means the artist is relying on alcohol to fuel them and that the are unstable. It is conventionsal because soul artists are often seen as slightly inscure and they are known for the use of alcohol in their videos. This attratcs the audience because they can see from the wine that the artist isnt very stable and therefore will have alot to write into her songs, making them of deeper menaing.
Image- As spoke about above the image is conventions because the instablity the wine represents. the only thing that is in colour in th ehsot is the liquid itself this shows that to the artist nothing else matter but the alcohol, she is replying on it and using it to forget her issues. As nothing else in colour the audienc can see that nothing else matters to her when she drinks, this is very powerful because the audience maybe able to relate to the feeling or know someone how is the same as the artist. I chose this image because I thought it represented the weaker side of the artist and made the digipak more interesting.
Layout- The layout of them image used is very basic the main element of the image, which is the wine, is at the centre of the page and in a close up. This shows the audience that it needs to looked and understand, they can see that there is some inportance to the wine and therefore the read more into to image, Although this layout is simple it makes sure the audience are being shown the neccassary parts and can focus on inportant elements.
Typography- There is no text on this page becauseI thought the image was more effective is it was on its own. I also think that there is enough text throughout the digipak and nothing wa sneeded in this page as any infomation has already been said.
Language- Again there is no text in this page so I cannot dicuss the language as there is none. 

Page 3

Colours- For page three there are alot more colours than the two previous pages. The stripes which are seen going across the CD are a dark grey colour whcih fits in with the black and white theme across my digipak. and the make up items which  is set behind the stripes include different colours for example, pink, purple, black and gold. The grey shows the more depressions emotions in the album and that some songs are gloomy, whilst the pink, purple and other colours in the back image show the mor eupbeat songs, with happier, exciting emotions. These colour are effective because they show the audience all the different emotions with in the songs and they connote the different feelings of the artist.
Conventions- One convention in this page is the colours, as said above they show the different emotions of the artist and how they vary. The range of emotions represented is conventions because soul songs are never one mood, just because its soul doesnt mean it has to be happy or sad, the songs change emotions all the time. The audience never expect one feeling when listerning to soul because they know it serves all differnt meanings.
Another convention could be the make up in the image behind the stripes. Female soul artists normally have an original look to them, they like to have unique make up and therefore the image sybolises their look. The make is convnetional because it shows the audience the stereotypical image focused artist.
Image- There image is of lots of different make up products. This image is in colour so that it represents the more upbeat emotions for the album. They audience can see that their is some viberance to the songs and its not just sad music. This makes them want to buy the product and see what emotions are created and relate to what the colours suggest. As the iconography is make up this represents the importance of the artist imgae. She likes to look her best and the make up is important when it comes to her being herself.
Layout- For this page the image of the make up is behind the stripes. I chose to have the two elements positioned like this because the make up represents the artist and how she likes to be herself, be coloiurful and happy but sometimes the saddnes take over this and takes control. They grey stripes symbolise her issues and depressing emotions so having them over the top of the make up sybolises how these emotions can take over her being herself. They audience can relate to this because they can see that she cant help the way she feels and if she is sad it may because hard to overcome it, they have most likey felt like this and and understand her emotions.
Typography- There is no text on this page, this is because I though the image gave enough meaning to the audience and if i were to add text the page would be crakmped and look unprofessional.
The black and white is conventional because the colours are often used in soul products whether on the album cover or in a music video. The balcka nd white shows the age to the soul genre and allow the audience to see that this music has been around for a long time. The audience expect to see this edit because it is commonly used by soul artists.
Language- There is also nothing I can say about the language because there is no text on this page.

Page 4

Colours- In pae four there are lots of colours involved. Half the image is in full colour with the trees being green and the sky white and blue, whilst the other half is in black and white so it is very dull in contrast. These colours have the same effect as the text and the image in page 1, where some letters are in purple whilst the rest is in black and white. The brighter more viberant colours represent the songs whih follow a happy message and have and upbeat vibe to them and the black and white represents the sadder, gloomier songs in the album. This interests the audience because they are able to see the range of emoitons and the different feeling they may experience if they purchase this album. They become in trigued to see how the artist an put each eotions into a song and how she portrays the messages. 

Image- The image for the page is of the artist looking out onto a lake whilst holding the side of her skirt out. She is posing in a very feminine way, whilst her hand delicatly by her side and her head looking straight ahead, this shows the audience her sensitve side as they can see she is just like any other woman and therefore experiences the same emotions. I decided to use this image because it show the artist in her own enviroment and lets the audience know tht she is just like any other person and she likes to be at one with the world and her music. 

Conventions- The first convention which is important in this page is the contrasting colours. As said before the variation in colours show the audience the different emotions used in the album and how the songs change. This is conventions because sous music is not ment to be one emotionsw it is ment to vary, soul can have a ny effect on the audience and that is what it is known for. The audience expect it to  just be sad or just be happy, they want to see different emotions. Therefore it is conventional because the colours represent this and show the audience they are going to get the stereotypical range of emotions. 

Another convention is the setting. The lake is convenitonal to the soul genre because it is an every day place, it is not superfical or made up just for the sake of publicity. Soul artist noramlly use setting that the audience can relate too, they chose a place which the audinece have most likely visited themselves, so that they can relate the artist and how they may be feeling whilst in the location. The audience expect to see simple setting nothing extraordinary therfore is is conventional ti the soul genre.
Layout- The layout is simple for this page, the artist is in the centre of the page and the text is at the top. This is so that the audience can see both important elements. The text is easily readable and visible to the audience because it is placed in the clouds, the font is blakc and stand out from the background. Also having the artist in the middle of the page shows the audience that she is the most important asset in this image and that the way she is being represented needs to be focused on.
Typography- The font for this piece of text is the same as page one, the text is bold yet plain. The letters are very straight and there are lots of sharp corner. This font stands out to the audience because is it harsh and stands out from the elegance of the image it is placed on. Also because it is black and placed on white clouds, it stand out a lot, the opposite colours made it stand out alot. The text is made very clear because of this and the audience can easily and quickly read it.
Language- The text on this page says "Thank you for buying my album, supporting me and having faith. I hope you like my new songs and thry are enjoyable for you. Cars-Lily". This is written is a formal manor. You can see this because there is no slang used, it is a sincere letter from the artist to her audience saying that she hopes htey like the product. It is written so that the audience can see she is being serious about her work and that there approval means alot to her. the audinec are drawn in by this because they known she has worked hard on it and therefore is is more likely to be a good piece of work.

Page 5

Colours- There are only threes colours in this page which are grey, white and purple. These contrasting colours do the same thing as the other pages, they show the different emotions of the songs within the album. The grey represents the sad songs, white is the hopeful and purple is the happy songs. The three colours show they audience what they will experience if they buy the product. This range of emotions is intriguing for the audinece because they will want to see how the artist can change a song to make it feel a certain way and how she changes herself with each emotions.

Image- There is no image in the age is is simply a grey background with some text. I wanted to have a page without an image because I thought if all six pages had a pciture the audience would know where to look and if there was one plainer page then the product would look as busy or overpowering.

Conventions- The conventions in this page is the colours, as said above they show the different emotions of the artist and how they vary. The range of emotions represented is conventions because soul songs are never one mood, just because its soul doesnt mean it has to be happy or sad, the songs change emotions all the time. The audience never expect one feeling when listening to soul because they know it serves all differnt meanings.

Layout- The layout for this page is very simple. The text is the only main asset on the page it i have placed it in the middle. The reason I did this is because it stands out the most if it is centred, the audience are most likely to look at the text is it is the first thing in sight when they look onto the page. There isnt anything else to do with the layout on this page because it is very bland.
Typography- There are only two letters on this page which are the initials of the artist, the C and L are in the same bold font as the other text on the other pages, it has just been made bigger. This font is very effective which is why it has been used throughout the product. Instead of it being black like it is on the other page it is in a purle brick pattern. This has been done because the lilac colours is the theme of my digipak and it shows the conventional range of emotions. The brick pattern makes the page more interesting to look at rather than having the letter in a block colour. It attracts the attetnion of the audience and makes them see the creativity of the artist.
Language- The text on this page is not a full sentence it is just the artist initials so it cannot be defined at formal or informal.

Page 6

Colours- This final page is the back cover for my digipak. The image is black and white and the text is the same lilac colour used throughout the product. The black and white shows the different emotions of the songs. The greys and black show the more gloomy sad messages within the music whilst the white and purple show the happier and more positvie aspects. The purple also makes the page stand out because they are no other bright colours, therefore it is very visible and draws the audiences attention. 

Image- The image for the page is of the artist holding onto the stage cutain whilst looking to the ground sadly. It is a long shot which shows her looking glum and unenthusiastic. This is effective because the audience can see her emotions and understand that she she upset or down, they can relate her emotions to there own experiences and will therfore want to listern to the music and find out more. As the audience can feel a connection with the artist through this image they willwnat to buy product and further build on the relationship.
Conventions- The black and white edit over the image is a conventions to the sould genre. The black and white is conventional because the colours are often used in soul products whether on the album cover or in a music video. The black and white shows the age of the soul genre and allows the audience to see that this music has been around for a long time. The audience expect to see this edit because it is commonly used by soul artists. 

Another convention is the sad faical espressions of the artist. It is conventions for a soul artist to experience some saddnes because they stereotypically have a lto of issues, which is what their songs are based upon. The audience expect to see some depression from the artiwt because it shows that they have alot that they can interpret into their music making it more effective and relatable for them.
Layout- The artist is placed to the left side of the page, the same as page one. and other assets are placed around her. The productions companies logo is in the bottom left corner, the barcode is in this bottom right corner and the list of some songs in the album of placed down the right hand side. The artist is on the left and the songs are on the right because then they both stand out and have their own space with no over lapping. The audience can see that both elements are important and they are made very clear so that the audience can read or look at them easily.
Typography -The text on this page is bold yet plain. The letters are very straight and there are lots of sharp corners. This font stands out to the audience because there is nothing a bold on the page apart from the image. They can easily read it and it is very clear that the text is important. Also the text is liac following the themes throughout the digipak. The lilac stands out form the black and white image but doesnt take away all attetion from other assets. The lilac also attarcts the audience because it make the text highly visible from the black/grey background.
Language- There is not much to say about the language in this page ebcasue they text used is just a list of some songs within the album. It is not a piece written by the artist like the letter it is simple a few suggestions to what the audience may like.

Final digipak

This is my final digipak, there have been quite a few changed made from the first copy.

• Firstly I changed the second page from a glass of wine to a close up off the artist, looking down smiling. I thought this image allowed the audience to relate to the artist more, they are shown her emotions of happiness and joy. This make them feel more involved with the music and can figure out whether they will like it or not. 
• The second thing I changed was the CD, I thought the image of make didn't have enough relevance to the artist and therefore didn't want to use it. Instead I used the sign of a old fashion bar with a brick background and added a red tone filter over the top. This related more to the artist, her music and the video my group and I created because a similar location is used in the music video and soul artists are often seen performing in these locations. 
• For page 4 I kept the image the same but changed the editing. Instead of the gradient tool across the image, I put a black and white filter and the effect called 'sumi-e', I also made the red skirt its original colour. I thought this made the image look more interesting and work better with the black, white and red theme of the digipak.  
• Page 5 I changed completely, I removed the initials of the artist and added a picture of spilt wine. This showed the realistic feel to of the a bum, songs and the artist. It was more relate for the audience and more intriguing. I also made the image black and white, then I made the liquid (wine) it original colour, finally i toned down the saturation by 40% so that it was less bright and a dull red/burgundy colour. 
• 
  

Photoshoot - Miss Miller

Photoshoot

You need to take pictures when creating the product I am (magazine advert and digipak). Images are needed for these products because they make them more effective and show the audience the different  styles of the album and the personality and ideas of the artist. The pictures are essential because they stop the products from being boring and create a more exciting piece including connotaitons and conventions which appeal to the audience. It is also important to take a variety of image because some may not come out in the intended way or may not look as theyare wanted when it comes to creating the products. Having different pictures make sure there is a back up plan and they also show the different sides the music and the artist. Each image and represent the artist in a different was or show a different emoitons which then reflects on the sonfs within the album.

Before

Image 1-    I took the particular image because I thought it show the audience the representation of the artist very well. She is clearly visible to them and they can see every element of her hair, make-up and costume, as well as some other micro-elements like a long shot and lightings. I have chosen this image to be used in my digipak. It has been used as a message page, where the artist has written a note around her body to her audience. I chose this because I thought the red curtain provided a good blank space for the text   to be focused on therefore the audience would not be destracted by any other elements exept for the artist herself. The image is convetional because it show the classy artist representation. She is shown as a respectable woman in a black dress with nicley done make up and hair, this shows the audience that she repescts herself, which is a common representation in female soul artists. After I edited the image it was in blacka dn white which is also conventional because it show the old fashioned side the the music. Soul orginated in the 1950's and therefore the black and white theme relates to this ear where all videos and image where the same. These conventions make the digipak more effective because they allow the audience to make a deeper connection witht the musicvideo and the soul genre, they can get a better undertsnading of what the elements mean and also what they mean to the artist. I think this audience can build a relationship with the artist through this image because they can see a clear representation of her. The audience are able to see her as a respectable woman and they therefore follow this, they look up to her. They cna also see her hair, make-up nd cotumes which they make like and idolise, this make the build a realtionship with her as they may have the same style. The audience can reate her image to other pople in their lives and then go on to respect her as they would with the people in real life.  

ADD AND AFTER IMAGE 

Image 2 -    This image was taken because it shows the faical expressions of the artist and shows her audience how se if feeling. Not only down the image show this it also the black and white setting which is conventional. I used this image in my digipak, I kept the image the same with no text on it, just an effect to remove some of the colours. 

Image 1 - 

Main

• Include 4 – 5 pictures that you have taken to use for both your magazine advert and digipak
• Write a paragraph for each picture explaining:

• Why you have taken a picture of this particular image?
• Where you intend to use each picture (digipak? Advert?) – include pictures of before and after (actual digipak etc.)?
• How is it conventional/subversive of your chosen genre?
• What you think is good about it?
• How you think they will help the audience build a relationship with your artist?

Conclusion

• Explain how you found taking pictures for your photo shoot – what do you feel you did particularly well? What do you feel you struggled with?
• Explain what representation these pictures give your artist overall
• Explain how as a group you will create individual magazine album adverts and digipaks, and therefore needed to take a variety of photos for each other’s different ideas

Individual magazine advert - Miss Miller

Individual Magazine Advert

The purpose of having a magazine advert is to make the album known, it gives the product publicity and attracts more buyers. The advert follows conventions other elements which link to the digipak and the artists in order for the audience to see what the album is like and show the different representations for the music included. It promotes the album by creating different macro meanings for the audience and showing them the emotions behind the music and the artist, further making them want to listen and buy the product to find out how these representations are lived up to. The advert also promotes the music video which I have created because it shows the style of it, in the image my artist is performing, showing the audience that there is a performance scene within some of the music videos.The audience then want to watch the video not just listen to the much they want to shed how the artist can perform their music and what emotions they create. 

For creating my magazine advert I used a software called Photoshop CS6. This software was chosen because it allows you work in layers, each element of the advert is a separate piece meaning everything is easily changed or moved. The layers make the process a lot quicker to edit, each piece of text can be moved to different places, made different colours and font, the images and be on top of one another and both can have different effects. Therefore all assets can be made individual whilst being able to fit in to everything else. 

I came up with my advert idea by researching into other female soul artists and their previous advert for the albums. I then elaborated on these ideas when planning for my own advert. A lot of my ideas were from Adele's 21 album, I took most of my inspirations from her colour use and expanded on them to make them fit int my product and my artist better. When planning my advert I made the ideas I took from Adele's advert and elaborates on the emotions changes elements so that the would link in more with my music video and the artist. For example her stand out colour was lime green but I didn't like the emotions it created, so I decided on using an equally vibrant colour to create different emotions but attract the audience in the same way.

I decided to use certain elements in my magazine advert to appeal to my target audience and promote my artist effectiviley;

Colours -  For my magazine advert I have used a black and white effect over the image. I believe the basic colours shows the two most conventional emotions when it comes to soul music, the black connotes sadness and mystery and the white connotes happiness and hope. The dark greys and black represent the more depressive songs which show the sad side to the artist and the negative effect the songs messages have on her. Whilst the whites and light greys represent the positive songs which shows the artist with a brighter and happier persona. The two colours help to promote the artist because they inform the audience of her emotions within the album they are enable to build a relationship with the artist throughout the common feelings, this promotes her because see is seen as relatable. I also used pastel purple for the text. This colour show another side the artist and the album by representing a more classy image, purple connotes luxury. Therefore the colour shows the audience the professionalism of the album and how it is a serious piece of work that means a lot to the artist. Whilst also giving it a little touch to make it look appealing and interesting to the audience. This colour also promote the artist because it show the audience her professional side and how much her work and music means to her rather than it just being a hobby, it shows them that she takes pride in it and wants it to be the best it can be. The relation the colours give to the audience also promotes the artist because the more able to connect with her and know that they will enjoy the songs on the album, so if the audience can immeaditaly relate to the colours through the advert they are more likely to buy the album bcause they are attratced to the artist.

Conventions of genre - One genre convention in my magazine album advert is the black and white effect on the image. It is conventional to the soul genre because it is often to used to portray a classical look, this is because soul music has been around since the 1950's. Everything back in the 50's was in black and white there was no colour in pictures or videos, so having this effect takes the audience back to where to music originated from. It keeps the audience aware of when soul was created and makes them feel as though they are connected to the roots of the music genre.
Another conventional element I have used in my magazine advert is the font of the writing. I have chosen two different types of font one that looks classical, it is curly and the end of the letters swirl off and the other has straight letters and is in bold. The first font is conventional because it looks pretty, most soul adverts or album cover use font which looks attractive because it make the overall product and the artist seem elegant and fashionable. The other straight font represents the boldness of the artist which is often how female soul artists are represented because they are stereotypically strong independent women.
Both these elements make the advert appeal to the audience because they make it look nice, they are easy on the eye and appeal because of the attractiveness. The black and white edit gives a unique look and therefore intrigues the audience whilst the two different fonts support the female artists image. The two elements discussed above show the audience the visually attractive side to the album and the artist which appeals to them because they can idolise it. They also promote the artist as they both give a hint about her music and her emotions, the black and white allow the audience to see the negatives and positives in her her life, allowing them to relate to her and feel a connection with he product. Whilst the font show her feminine side, her personality amd her strength, also allowing them to relate to her and they can also relate the attractive font to her image and begin to idolise her.
Another convention in my magazine advert is theiconography in the image. The artist is seen singing into a microphone, the is conventional because of the realtion it has to the soul genre. Often soul songs cotain a performance seen, so havung this in an image shows how the artist follow the conventions by performing her music. It also portrays her as passionate about her work because she wants to perform it not just let the audience listern to a pre-recorded piece

Image -  In my magazine advert there is only one image which is a close up of the artist, this image is placed behind all the other elements on the advert and fills the whole page. As the images is a close up to shows the audience the facial expressions of the artist and her singing into the microphone. She is looking straight and has barley any emotions showing, the fact that her face is blank may infer her mixed emotions as she is unsure of what to show or how to feel at that point. Having mixed emotions links to the black and white edit which is used, it shows the audience the different emotions for the songs within the album and how the messages and feelings of each may vary, some positive and some negative. The image appeals to the audience because of the relationship it enables them to build a relationship with the artist, they are given a the chance to connect with her through her emotions, being able to take them into account and relate them back to their own lives and experiences, meaning they can understand what she is feeling. This therefore making them want to buy the album as they will feel as though they can understand the music within it and will gain a deeper relationship with the artist. The image promotes the artist as it makes the audience feel a connect with her and they therefore feel close with her and the music.

Layout/design - The layout for my magazine advert is very simple and plain. The image of my artist takes up the whole page and the text is placed over it but to the right. The artist name Cara-Lily is on the right centre of the screen and the album name, Your Girl, is just above. This layout is simple and easy to understand, the audience can get all the information they need without being over powered by other things on the advert. Having the text to the side of the image makes both elements clear to the audience and easier to see and understand. The layout if appealing for the audience to understand because they able to see everything they need to clearly, they can see the artist and her emotion, her name and the album title which is all they need to see. From this they can decided if they will enjoy the music and go on to buy the album. The layout also promotes the artist because the audience are able to see the big image of her, meaning they can see her mixed emotions and relate to her. This is a promotional asset because they can build a relationship with her and will want to buy the product in order to gain a deeper understanding of her messages.

Typography - One of the typography's for the advert looks very feminine, the font is very curly and looks signature like, showing the gentle, pretty side to the advert, artist and the music. Some of the text is white whislt the rest is a pastel purple colour which was chosen because it makes it stand out from the rest of the advert, the audience eyes are immediately drawn to it and therefore read the information they need to in order to buy the album or see if they will enjoy it. The purple also connotes the respectability of the advert and how it is a piece of work and a piece of art, it shows the audience that the artist is serious about her music and it means a lot to her. The of tyography is a staright fotn which is plain and bold. This fotn show the stronger independent side the artist and show how she is a bold person whom doesnt follow others. The different elements of the typography appeals to the audience because it shows them the elegance of the advert and boldness of the artist. It also shows that it isn't just about the music but it actually means something to the artist. Not only do the audience find it visually appealing, they also build a relationship with the artist through learning her style, they can see what she likes things to looks like and taste. This goes onto promote the artist because the audience are enable to build this relationship with her and may like her idea of how to make things look nice, they make look up to this and idolise her for it.

Language - The language for my magazine album advert is formal. There is not a lot of text within my advert but what there is of it is formal, there is no slang used just the name of the artist, the album and a list of songs included. This shows the audience that the product it respectable, it is not just music and that the artist depends on it. It shows good selling and promotional skills for other products relating the album and the artist. This appeal to the audience because they are shown that the album is a serious piece of work and should live up to the expectations. It also promote the artist because the language reflects her, she is represented as respectable therefore the audience will want to see her work and will want to build a relationship.

Connotations - As said before there are connotations of the colours in my magazine advert. The black and white edit over the image represents the contrast in emotions for the album. The white shows the happy, hopeful images, whilst the black shows the depressive feelings of some songs. The purple text connotes the more classy image, as is represents luxury. Not only do the colours give macro meanings but so does the facial expressions of the artist. Her blank face infers her mixed emotions as she is unsure of what to shows or who to feel at that point. Having mixed emotions links to the black and white edit which is used, it shows the audience the different emotions for the songs within the album and how the messages and feelings of each may vary, some positive and some negative. Another connotion within my advert is the femine font used for some of the text, it is made to look signiture like, possibly showing that the artist had a lot to do with the creation of the piece. The audience can see that anytime her name is mentioned it is in this curly font, hinting that the artist was very involoved with the creation of the album and advert and it therefore realte to her. All these connotations appeal to the audience because they provider macro meanings and therefore they can understand the product better and the artist, the can build a relationship with her and connect with the messages of the songs. They also promote the artist because the audience are given a better insight into what the artist feel about the music and her she take pride in her work, the are allowed to build built a relationship with her and idolise her.

Photoshop - When using photoshop I was faced with a couple issues. The biggest issue if had was with the black and white effect over the image also effetcing the text which isnt not what i wanted. Once I put the effect on the image I then added text, which included white and purple. Further through the creation I realised that the purple fron the font had gone and that the black and white effect had also been placed onto the writing. The problem was easily resolved when i simpy move the text layer so that it was above the effectes. The font them went back to the colours I originally had and it didnt happen again.
The other problem which occued when creating my magazine advert was making the image fit the page without being over stretched or misshaped. When placed my image on to page I dragged it out so that it was the size I wanted it to be, but it enlongate the artist and made her look off shape. I tried again but the same thing happened, so I asked my teacher and he told me to hold down 'shift' and then dra it out. This ment that the top and side lines stayed in the right place they just zoomed in, this ment that the image didnt change shape it just simply expanded and didnt become disfigured.

I also had some strengths when it came to using photoshop for my magazine advert was the magic eraser tool, this ment that I could take out any backgrounds from images that were unnecessary or didnt fit well witht he other elements. I found this easy to use because I have used it alot before when creating other project, for example a film poster. I used this tool on the stars in my advert, as they had a white background and therefore left a white box onto of my main image. This didnt look professional so I took out the white and just left the four stars on there own, this ment they blended into the rest of the advert better.  As this made the advert look more professional it was therfore more successful because of the high quality the audience are attratced to it and go on to learn more about the music and the artist.
Another strength of mine on photoshop is the colour copy and paint brush tool along with the blur tool. I had to use these three techniques together a one point in the advert creeation, this is because they was a white mark on my image from the way that the picture was taken. To get rid of ths i knew that I could use the colour copy tool and take orginal colour just above the white spot, I then chose the paint brush tool and went over the white patch with the copied grey. This got rid of the mark and made the image better quality. But the paint brush left a few lines around the patch, i knew that i could get rid of these by using the blurring tool to smudge out the lines, this made all the colours blend together and white mark was no longer visable. I think these tools are a strengths of mine because I was able to work very quickly with them and I knew what to do. I was able to make the image for my advert look professional and flawless, which goes onto make it more successful because they audience see it as respectable piece of work.

Inspirations - I gained many inspiration from my resarch into music videos and soul artist and genres. One of the main idea i took from my research was from Adeles 21 album advert which I analysed. She used black and white for her image whcih i have also used. I thought this would be a good element to have because it is conventional and shows connotaitons of the songs included. Iwanted to used this in my product because I thought it was very effective on Adeles piece and i wanted to have the same effect for my work. The contrasting emotions of happy and sad are how i want my artists album to be shown. She also used one brighter colour for the text, which was a lime green. I wanted to do the same with my product as I thought it made it look overall more professional it gave it a hint of excitement rather than just having the black and white. So I decided to follow this but instead on the lime gren I used  a pastel purple. It had the effected I wanted and made my advert look professional and gave it an element of excitment.
I also used an inspiration from the reserach I did into chosen artist, Amy Winehouse. In the video in analysed for Back To Black, throughout the video Amy has very serious facial expressions, she has a constant black face which does show happiness or sadness it is just plain. I think this is effective because the audience can see that the artist is experienceing all differnt emoitons ans that her songs are of all different meanings that she can not show them all in one facial expression. I used this look for my main image of the artist in my advert. I have chosen and image which showsmy artist with a blank face it show my audienc that sh edoesnt have one specific emoitns but many, it allows them to see that she is experiencing a lot and that they at some point in the album will be able to relate to her.

Adaption - There are some element of my advert which do not completely follwo the plan I made but most ideas have just been adapted into something more fitting or more effective. For exmple in my plan I spoke about having one font for the whole advert, which was a feminie curly font. This idea was still used but the text wasnt all in this font. I found that when i was creating the advert is was boring to have all the writing in one font, so I thought I would have two. I chose a contrastingfront which was plain straight and bold. This made the advetr stand out more and the audience were more able to tell the difference between the imporant infomation e.g. the artists name and the ablum from the other text which wasnt essential to them.
Another change I made from my plan was that I was think about having the text in the centre of the page but because of the image i chose it fitted better to the right side of the page. Hvaing the artist on the left side ment that changning the text to the right rather than the middle made it more visable and clear to the audience. I think it made the advert look more professional and the elements fitted in beter when they werent all over lapping. The more spaced out layout fitted better and made the product more effective as the audience could see the infomaiton they need and could also read the meotions of the artist.

Conclusion 

I think my advert matches with the conventions of the soul genre because each element was created to relate with soul themes. The black and white effect was specifically chosen because it link back to the orignal ea of soul music, whilst the image of the artist shows the convention mixed emotions of soul music and shows the audience that soul artist use a variety of emotions to allow their audience to relate to them. I think the elemtns in more magazine album advert following the conventions well and make the product more appeling. 

I think it appeals to the audience because everything is clear and reatable. Each element has a different way of connecting with the audience and enabling them to build a realtionshio with the artist. This draws them in because they want to find out more about the songs and the artist, they are given hints about the music but arent shown the full extent of it meaning they are intrigued to find out more. 

I think the creation of my magazone advert will help with the promotion of the artist and the album because hte audience are given an insight of what they might gai from buying the album. They are given tasters for the music and can see wether they wll enjoy the emtions it provides or not. The different elements promte the artist and album in different ways and intrigue the audience be doing so. I think this all promotes the album and artist because they are shown and professional and worth the money.

Planning Digipak - Miss Miller

Planning Digipak

A digipak is important for the sales of an album, they make it more interesting for the audience and provided them with a more in depth product. A digipak typically consists of a paper board or cardboard outer binding, with one ore more plastic trays for the CD, the packaging is often used for the CD single or special additions of the album. A jewel CD is the original compact disc case, it is a three piece plastic case, usually containing a CD and sometimes lyrics of song. The digipak is an overall better product because it contain high quality images, a letter from the artist, bonus tracks, 6 sides and all information is accessible. The didgpak is more effective had contain for element which can have a effect on the audience, they are enabled to see more connotations or appealing assets. They are given a bigger chance to build a relationship with the audience, especially throughout the not often within the digipak, it gives them a personal connection. This makes them want to buy the digipak rather the the jewel CD because they will gain more from it, it is more appealing and the will be able to build a deeper relationship with the artist and there music. 

I will be creating my own digipak for my music video 'in my bed" by Cara-lily. My digipak will include all the normal elements, images, a not, a list of a few songs and the CD. To create this product the planning is important because it allows me to map out what element I want where and what i want be included in it. The panning will enable me to make the product look it best for it is even made, i will be able to include conventions, connotations and effect assets which appeal tot he audience. It will make it more effective as I will be able to figure out how the layout, colours, typography, images, conventions and language will reach the audience and the effective i want each part to have. 

Colours

There isn't going to be two much colour in my Digipak, the images are mostly doing to be black and white, but the text and some part of the picture are going to be in full colour, focusing in the purple and emphasising them shades. I have decided to make the images black and white. I believe the two basic colours shows the two most conventional emotions when it comes to soul music, the black connotes sadness and mystery and the white connotes happiness and hope. The dark greys and black represent the more depressive songs which show the sad side to the artist and the negative effect the songs messages have on her, whilst the whites and light greys represent the positive songs which shows the artist with a brighter and happier persona. The two colours help to promote the artist because they inform the audience of her emotions within the album they are enable to build a relationship with the artist throughout the common feelings, this promotes her because see is seen as relatable. One of my images is going to be half black and white whilst the other half is going to be in colour but colour grading is going to be used to bring out the purples with it, the text through the digipak is also going to be a pastel purple. I have chosen to do that and use the purl because i believe it represents luxury, purple is shown to be a classy and superior. The colour represents the digipak and a high class, respectable product making the audience what to buy it because they can see that it a professional piece and the artist takes pride in it. These colours appeal to the audience because the show macro meaning for the album and the artist stye allow the audience to understand the background of the product and how the artist wants them to feel about it. They can also see how much pride the artist takes in her her work which is appeal for them because the look up to her and idolise her. The colours don't really differ from a jewel CD case because both products are aloud to have any colours they want, here are no restriction. But in the digipak the colours are clearly used more because the product is large, meaning it can have more of an effect on the audience. 

Genre conventions
In my digipak I have used many different genre conventions to make my product more relatable. An example of a soul convention I used is the images of the artist which are mostly in black and white, the images having this edit make them conventional because they become emote unique. The black and white makes the digipak look different and quirky, it doesn't follow other music genres with bold and vibrant colours. Soul music artists normally go for a unique look because the audience look up to this, they are attracted to it and can idolise the artists independence. This convention appeals to my target audience because it represents the artist as independent, they can see that she does what she likes and she has her own style, they then look up to the because she is shown to be who she wants to be. The character representations also promotes the artist as she is viewed a a strong woman, many audience members will find this inspiring.
Another convention used in my digipak is a piece of iconography, in one of my images the artist is singing on stage whilst holding a classical microphone and the stand. This is conventional because the microphone shows the older fashioned style of the artist. The piece of iconography is mainly seen in older videos and is not something used in modern day, popular music videos. Therefore showing the audience that she does wan tot be a stereotypical music artist, she wants to stick to the roots of music and want to be different from everyone else. This is conventional because soul music has been around for many years and nearly always sticks to the style of classy and upbeat, the microphone matches this look and shows the audience the classical side to the music. Also because it represents the art its as unique shows another convention as soul artist are often independent when it comes to styes and fashion, they don't follow normally music artist they do what they want and what expresses themselves the most. This convention appeals to my target audience because of how it represents soul and the artist, the genre is shown as strong because it is still popular even thought it came out in the 1950's. The unique look of the artist also appeal to the audience because they loo up to her image and her independence, they idolise her for not following typical fashion.
The jewel CD also uses conventions but cannot contain as much because of the size of the product it will be harder to fit in a lot of conventions as well as all the other elements needed. The digipak has more space to work with and therefore can use a lot of conventions to attract the their audience even more. A jewel CD doesn't lack genre conventions it just connote present them as well as a digipak can.

Images
I have four different images in my digipak, each one is slightly different and portray different messages of the album and the artist. On image is a close up of the artist looking slightly down to the ground she has blank facial expression and doesn't appeal to be coin anything specific. I chose this image because I believe it shows her mixed emotions and that she does know how to feel. This then goes on to show the audience the different emotions within the album, having the artist confused of her feelings gives a macro meaning  that there may be different emotions and messages within the songs. This appeal to the audience because they can see from the image what they may experience when listening to the music, they can the go on to decide if they will enjoy it, or if it is what they want to buy. It also appeals to them because they are able to see understand how the artist is feeling and what the songs mean to her, they can relate to her by matching her feelings with there own or times that they may have felt the same. This goes on to promote the artist because she is easily relatable, her facial expressions enables the audience to understand the image. Having a relatable artist make the audience what the buy the album because they will see that they may benefit from the music.
Another image I used in my digipak is of the artist in a performance scene, she is on a small stage singing into an old fashioned micro phone, there are blood red curtains behind her and the floor it black. This mages show the audience the career side the artist and how music is her job, they can understand that she enjoys performing to an audience not just allowing them to listen through a CD or radio. The image shows her enjoyment of the music and also her classical image. The artist image is conventional in the shot because she is wearing a classy dress and her make is nice but subtle. This image shows the classical soul music genre and the roots of there era it comes from. This appeal to the target audience enjoy seeing her image and how she enjoys her music, if she were to look bored she performing the audience would be turned off, they wouldn't think the songs are going to be good, instead they would see the album as bad. As the audience are aware of the artist liking the music they believe they will like it as well because they are abel to see someone else enjoying it. This also promote the artist because she is represented as proud it it clear that she it happy when singing her music and that it means a lot to her. Therefore the audience are more interested to find out about her music and what she has created, this promotes her because she gives a positive feel for the digipak.
Jewel CD cases can not contain as many image because they do not have the space, the more images the more effective the product is. Therefore the jewel CD case is restrict with ways in which it can attract its audience. A digipak is over all more effective when i comes to images because it can contain more.

Layout/Design
I decided to use the layout planned in the below picture as is believe it makes the product more effective and easy to understand. The layout for my digipak is simple, I plan to make it as plain as possible without making it look boring. There will be six different elements; two images, a CD, message from the artist, front cover and the back cover with a list of song included on the album. The simple layout will represent the calmness and simplisity of the music with in the album, it will show the audience the personality of the artist and her emotions. This appeals to the audience to because they can understand the artist by relating to the simple lyout, they can see tat she isnt about the stereotypical celeb image and that she like to be independent. This doesnt just appeal to the audience but it also promotes the artist because of how it enbales them to relate to her she becomes an idol, they look up to how she doen't follow trends and her independence. These diferent effects male the audience want to buy the album to find out more abot her and her emoitons htrought the sogns included. A jewel CD layout only consistes of one page n the front and one on the back, this shows how they can not have as much of an effect with the little amout they have to work with.  Digipaks have more space to work on and can fit in more elments to intrigue the audience making them more effective and more likley to attract the target audience, meaning more buys.

Typography
For my typography I have planned to have a differnet range of sizes but all the same font. The size range will variey when it comes to the most to important text, which will be large and the less important text being small. This will make sure that the audience focus of the most important parts of the of the digipak and the necessary information will stick in there minds. The text will be, soft, curly and have a hand written look to it, this is to make it look like the artist has created it herself. The hand written stlye font appeals to the audience because it make the digipak more meaningful, the audience believe that that artist has a close part in the create of the product and therefore they can relate it back to her persoanlity an the music. The soft, relaxed fotn represetns the artist herself and the music within the album. I think the typography appeals to the audience because it not only highlights the important infomation but also allows them to relate to the artist and gain an insight of the  music in the album. The digipak also promote the artist because they audienc ecan see from the font that she is layed back and isnt and overly viberant person. Compared to a jewel CD case the digipak allows alot more typograpy and therefore the macro meanings become clearer making the product further effective and appeals to their target audeinces more. 

Language

The language in my digipak plan is fairly formal, there is no slang used. But because there is no slang use doesnt mean that the product is completley formal because they message from the artist doesnt show a wide range of vacabualry id is basic and get straight the point. This also doesn't mean that it is informal because there is still a good use of sentencing. I would say that the language planned is formal because it is well written and although it is used to connect with the audience it doesnt do so buy speak the way in which they might. This appeals to the audience because they feel as though they are being reached and that the artist is trying to make a personal relationhip with them. They can see that the artist is grateful for the purchase and that she is just noraml person behind the fame who can be relatable. This therefore promote the artist because she because relatabel for the audience and they respect her and look up to her. They can also build a relationship with her because of the 'normal' representation she gives herself, they feel like they are part of the product and have helped with its success.

Connotations
The different colours used show a feel different connotations for example the blacka nd which she the contrast in the songs emotions in the album, white representing the upbest, hopeful  and the dark greys and blacks representing the depressive, unhappy emoitions. This shows the audience the variety of emotions in the album. The purple text connotes the luxury side of the product and how it is a respectable peive of work whcih is work the money.
The image I have chosen to use on the CD has a connotation. The image is of my artist sitting at the base of a tree and half the image is im full colours whilst the other half is dulled down almost to just balck and white. This also shws the constrats the emotions of the songs and the artist has two different side to her. As the image is put into two different parts the audeince are shown the two personalities of the artist. The black and white shows the depressive emotion and the side which is closed of to the audience, how she may feel behind closed doors, whilst the colourful side shows the happy side to her life and how she has postives which make up cheeful.
In the jewel CD case there isnt not much room for connotations, I am not saying there is not going to be any but it can not include as much as a digipak meaning less macro meanings and insights into the album. Digipaks are enabled to use alot of connotations allowing there audience to understand it better and relate to the artist with deeper meaning.

Planning my digipak before creating it was very helpful. The plan allowed me to easily take the pictures needed for the product and gave me an idea of what editing I would need to use. The sketches on the digipak plan enabled me to go out and take the effective images I wanted, I knew exactly what I needed to do and what I needed to catch within the pictures. I felt as though I was aware of the images I needed to take because I knew what would look good and be most effective due the the image I drew myself.I also meant I knew that I need to use photoshop. For my digipak I have chosen use a black and white edit which will have to be done on photoshop and I wanted to take a few colours from the real image and bring them back in to them back to product so that most was black and white but some elements were in colour. Knowing this meant that I prepared to create the digipak and could practice on how to do it before creating the real thing.  

Planning magazine advert - Miss miller

Planning magazine advert

Magazine adverts are important in relation to promoting an artists album as they show the product to the audience, they show the audience the information needed if they want to buy the album. These advert help to promote and album because of the effect they have on the audience,  the different elements are used to intrigue the audience and conventions are used to show them what they will enjoy about the product. These effect elements and conventions allow the audience to see what the further meanings of the album are and the possible emotions involved in the songs. 

I will be creating one of these magazine adverts for my artists album to promote the artist and her product. When creating this planning is important in order to make it as effective as possible and draw in a large audience. The planning will help me to decide on what elements have the most potential to intrigue the argot audience and provide macro meanings. It will help to provide the audience with a relatable advert that they can understand and there will be a better chance of them build a relationship with the artist based upon what the emotions of the advert connotes. 

Colours

For my magazine advert I have decided to make the image black and white. I believe the two basic colours shows the two most conventional emotions when it comes to soul music, the black connotes sadness and mystery and the white connotes happiness and hope. The dark greys and black represent the more depressive songs which show the sad side to the artist and the negative effect the songs messages have on her, whilst the whites and light greys represent the positive songs which shows the artist with a brighter and happier persona. The two colours help to promote the artist because they inform the audience of her emotions within the album they are enable to build a relationship with the artist throughout the common feelings, this promotes her because see is seen as relatable. I also want to use a bright colour for the text, pastel purple. These colours show another side the artist and the album by representing a more classy image, purple connotes luxury. Therefore the colour shows the audience the professionalism of the album and how it is a serious piece of work that means a lot to the artist. Whilst also giving it a little touch to make it look appealing and interesting to the audience. This colour also promote the artist because it show the audience her profession side and how much her work and music means to her rather tun it just being a hobby, it shows them that she takes pride in it and wants it to be the best it can be. 

Conventions of genre

One genre convention in my magazine album advert is the black and white effect on the image, explained before.  It is conventional to the soul genre because it is often to used to portray a classical look, this is because soul music has been around since the 1950's. Everything back in the 50's was in black and white the was no colour in images or videos, so having this effect take the audience back to where to music originated from. It keeps the audience aware of when soul was created and makes them feel as though they are connected to the roots of the music genre. Another conventional element I have decided to use in my magazine advert is font of writing. I have chosen a font that looks classical, it is curly and the end of the letters swirl off. It is conventional because it looks pretty, most soul adverts or album cover use font which looks attractive because it make the overall product and the artist seem elegant and fashionable.
Both these elements make the advert appeal to the audience because they make it look nice, they are easy on the eye and appeal because of the attractiveness. The black and white edit gives a unique look and therefore intrigues the audience whilst the font is very feminine and supports the female artists image. The two elements discussed above show the audience the visually attractive side to the album and the artist which appeals to them because they can idolise it. They also promote the artist as they both give a hint about her music and her emotions, the black and white allow the audience to see the negatives and positives in her her life, allowing them to relate to her and feel a connection with he product. Whilst the font show her feminine side and her personality also allowing them to relate to her and they can also relate the attractive font to her image and begin to idolise her.

Images
In my magazine advert there is only one image which is a close up of the artist, this image is placed behind all the other elements on the advert and fills the whole page. As the images is a close up to shows the audience the facial expressions of the artist. She is looking straight and has barley any emotions showing, the fact that her face is blank may infer her mixed emotions as she is unsure of what to shows or who to feel at that point. Having mixed emotions links to the black and white edit which is used, it shows the audience the different emotions for the songs within the album and how the messages and feelings of each may vary, some positive and some negative. The image appeals to the audience because of the relationship it enables them to build with the artist, they are given a the chance to connect with her through her emotions, being able to take them into account and relate them back to their own lives and experiences meaning they can understand what she is feeling. This therefore making them want to buy the album as they will feel as though they can understand the music within it and will gain a deeper relationship with the artist. The image promotes the artist as it makes the audience feel a connect with her and they therefore feel close with her and the music.

Layout/design
The layout for my magazine advert is very simple and plain. The image of my artist takes up the whole page and the text is placed over it. The artist name Cara-Lily is in the centre of the screen and the album name, Your Girl, it just below. This layout is simple and easy to understand, the audience can get all the information they need with being over powered by other things on the advert. The layout if appealing for the audience to understand because they able to see everything the need clearly, they can see the artist and her emotion, her name and the title of the album which is all they need to see, from this they can decided if they will enjoy the music and go on to buy the album. The layout also promotes the artist because the audience are able to see the big image of her, meaning they can see her emotions and relate to her. This is a promotional asset because they can build a relationship with her and will want to buy the product in order to gain a deeper understanding of her messages.

Typography
The typography for the advert looks very feminine, the font is very curly and looks signature like, showing the gentle, pretty side to the advert, artist and the music. The text will be a pastel purple colour which was chosen because it makes it stand out form the rest of the advert, the audience eyes are immediately drawn to it and therefore read the information  they need to in order to buy the album or see if they will enjoy it. The purple also connotes the respectability of the advert and how it is a piece of work not just and an art, it shows the audience that the artist is serious about her music and it means a lot to her. The different elements to the typography appeal to the audience because it show them the elegance of t6he advert and that it isn't just about the music but it actually means something to the artist. Not only do the audience find it visually appealing, they also build a relationship with the artist through learning her style, they can see what she likes things to looks like and taste. This goes onto promote the artist because the audience are enable to build this relationship with her and may like her idea of how to make things look nice, they make look up to this and idolise her for it.

Language
The language for my magazine album advert is formal. There is not a lot of text within my advert but what there is of it is formal, there is no slang used just the name of the artist, the album, a few songs and a sentence on the release of the product and how to buy it. The sentence states "Out now, to buy go to amazon the digipak go to amazon", this sentence uses all formal words and does not have any informal language. This shows the audience that the product it respectable, it is not just music and that the artist depends on it. It shows good selling and promotional skills for other products relating the album and the artist. This appeal to the audience because they are shown that the album is a serious piece of work and should live up to the expectations. It also promote the artist because the language reflects her, she is represented as respectable therefore the audience will want to see her work and will want to build a relationship.

Connotations
As said before there are connotations of the colours in my magazine advert. The black and white edit over the image represents the contrast in emotions for the album. The white shows the happy, hopeful images, whilst the black shows the depressive feelings of some songs. The purple text connotes the more classy image, as is represents luxury. Not only do the colours give macro meanings but so does the facial expressions of the artist. Her blank face infers her mixed emotions as she is unsure of what to shows or who to feel at that point. Having mixed emotions links to the black and white edit which is used, it shows the audience the different emotions for the songs within the album and how the messages and feelings of each may vary, some positive and some negative. All these connotations appeal to the audience because they provider macro meanings and therefore they can understand the product better and the artist, the can build a relationship with her and connect with the messages of the songs. They also promote the artist because the audience are given a better insight into what the artist feel about the music and her she take pride in her work, the are allowed to build built a relationship with her and idolise her.

Planning my magazine advert before creating it was very helpful. The plan allowed me to easily take the picture needed for the advert and gave me an idea of what editing I would need to use. The sketch on the magazine advert plan enabled me to go out and take the effective image I wanted, I knew exactly what I needed to do and what I needed to catch within the picture. I also meant i knew that i need to use photoshop. For my advert I have chosen use a black and white edit which will have to be done on photoshop and I wanted to take a few colours from the real image and bring them back in to them back to the advert, so that most was black and white but some elements were in colour. Knowing this meant that I prepared to create the album advert and could practice on how to do it before creating the real thing.