Final music video

Final individual ancillaries

Evaluation 4

Evaluation 3

3) What have you learn from your audience feedback?

Feedback from the audience is part of evaluating the work. The purpose of this is so that you can gain an understanding of what the audience think about a product. You can learn their opinions and what they think about your work. From this you can go on to make changes. If you get negative or constructive feedback you can go and change the product to make it appeal to the audience. The changes can make it overall more intriguing, effective and relatable. The feedback means that you have a chance to iron out any mistakes or add anything which could boost the products success and effectivity. 

When my group and I did the feedback we used Youtube. Youtube meant that we could upload the music video and the audience could leave comments, like or dislike the video and share it on other social media websites. We chose Youtube because it meant anyone could leave there opinion and the video was available to a wide audience. It also related to our target audience because most 25-40 years olds have access to this technology and use it themselves of a regular basis. 

One constructive comment the video received was to add the text on Final Cut Pro X. My group and I forgot to add the title of the song and the artists name to the video, so this comment was extremely helpful. it told us that we needed to inform out audience the key information about the video which meant could spread it to friends and family. 

Another constructive comment left on the video was to use a wider range of shot. This viewer thought that the shots in the music video was not a big enough variety. This comment mean my group and I could add to to the video and make it more interesting for the audience. The group and I took this on board and realise that the product would be better if there were different style shots. To do this we had to go out and do some  more filming and then edit the new footage into the video. We had to plan out the different shots which they audience would like to see and recreate them to fit in with the video.

My group and I also got some positive comments. one was that we used good costumes. This audience member seems to like our choice of costume and also said that it fits the narrative well. This was positive because we were praised for the two element and told that we created the look we as going for. From this we knew that our plan had paid off and created what we wanted too. 

Another positive comment was that the performance was good. The audience enjoyed how the artist performed he song how she presented it to the audience. This showed the group and I that this scene was effect and it was fun for the audience to watch. This is hat we was hoping for, we aimed to make this scene enjoyable for the audience by showing them the artist performing and allowing them to relate to her representation. 

These comments helped my me as a producer because they made me aware of my mistakes, meaning I could learn from them and change them next time around. The positive comments made me feel confident that some parts were successful and effective for the audience. I now know how I can use them in other products. 

Changes were made as a result of the comments. For example the text was added showing the audience the title of the song and the artists name. This was essential to add because without the audience would be unaware of what they were watching and therefore could spread the word about it, jepordising its success. The group and I added a this in a simple font in white. We also added more shots to the date scene, including a few ver the should shots of ‘Cara’ talking to her boyfriends and also extreme long show of the walking around the pond. ThIs meant the audience stayed intrigued in the scene and it didn't get boring. 

The audience feedback has helped when working in the music industry because you can learn from your mistakes and become more successful, you also do not get overly effected by negative comments instead it is taken as construction. It also makes you able to relate to your target audience because you can see what they like and dislike, you become more focused on what they want meaning you r products will be more successful and effective. 

Evaluation 2

Evaluation 1

In what ways does my music video use, develop or challenge conventions?

For my coursework in A2 media I was asked to create my music video and ancillary texts. The class was put into a group where we planned, researched, constructed and evaluated our work. Overall we made a music video together and an individual digipak and magazine advert.

The purpose of a music video to make a song or artost appeal more to the target audience. the audience can see the artists representation and how they portray their music. An artist is able to express there emotions about the song and show their audience how it's effective. Therefore the audience can relate to how the artist feels and the song, the purpose is to intrigue the audience, making more views. It also gives them something to remember it by, they can relate to the song and therefore mention mentiuons it to friends and family, making them g on to listen and watch. For my music video the group and I decided on Amy Winehouse as our chosen artist and we chose her song In My Bed. 

My music video is of the soul genre. Like most genres whether it is in music films etc the soul catergories has many of its own conventions. A convention is an element which is commonly seen or related to the genre. An example of a soul conventions is specific locations, this is seen in my music video when the aritst and her boyfriend are sitting at the pond and also the stage performance scene. A lot of soul music videos use some kind dark, low key light setting for example, a dark bar or club. This is often used because it shows the sadder, depressive side to the artist. The dark colours connote dull emotions. This is conventional because these emotions are often used in soul music videos, the stereotypical soul song, it is either hopeful or about bad love stories. Therefore the location demonstrating these emotions making a video conventional. 

Another convention of a soul music video is costume, specifically women in sophisticated dresses. I most soul videos including an adult woman consists of them wearing different outfits one of which normally has a classy look. This is because the sophisticated dress makes the artist look smart and professional. Soul artists are known for being serious about their work and it meaning alot to them. This is because they use their own emotions to create their music, therefore meaning they are very serious about their work. The sophisticated look relates to the genre because it shows the audience how the music is produced through the true emotions of the artist, a common thing seen in soul. 

One last convention of soul is mise en scene, specifically facial expressions. A lot of the time if the artist is in the music video they use many different faicial expressions to appeal to their audience and build a relationship with them. It is conventional to soul because soul artists are known for expressing the emotions a lot. Unlike other genre artist who are more focused of impressing their audience not relating to them. 

Overall my ideas were create a conventional soul music video with some modern improvements. The idea was to make the video appealing to the target audience and make it creative. I got my inspirations from other music videos. The inspiration I am following the most is Amy Winehouse's video for back to black, I like it because it has performance and narrative styles which I think are very effective. I wanted to use these styles in my own music vodeo because i think the allow the audience to connect the most.
In my music video my group and I followed many soul conventions to make the product more effective and appeal to the target audience of 25-40. One of the conventions used is the narrative style. In the music video there are lot of connections with a love story. One specific scene is a date between the artist and her boyfriend, they sit at a table and have dinner, hold hands, cuddle and then they have an arguement. This is shown as a flashback, informing the audience of the break up and defineing the past to the present. This love story is often used with soul music because the songs are commonly about a break up or relationship issues. It is convnetional to see a love/heart break narrative as it shows the audience what the song is about and what the artist has or is going through. They expect to see some kind of relationship story and therefore the video is made more effective. This is why my group and I used a date scene because the audience are given a better chance of relating and building on relationship with the artist.
Another convention used in my music video is cinematography, specifically close ups. There are many close ups of the artist in the video especially in the bedroom and performance scenes. The close ups allow the audience to see the blank/sad facial expressions of the artist and can therfore gain an understanding of her emotions. In most of the close ups used in my music video, the artist loks very serious and sad. When the audience see this they not only relate to her but relate it back to the soul genre. This is because these upset emotions are commonly portrayed by soul artist and are most effective for the song. My group and I decided to follow this convention in order to allow our target audience to inderstand the soul music and build a relationship with our artist and her music.
My music video definatly uses conventions to make it more effective. All the conventions within it attract the audience by allowing them to build a relationship with the artist and the song, they are able to look deeper into themeanings of the song and the emotions of the artist. Conventions are used well to make the video more interesting and exciting whilst also creating the correct emotions for the audience to understand the music. The video also develops conventions to make them more modern. For example the convention of women being in classy outfits. The artist is seen in a knee length, high neck black dress. The look was made more modern by the heavy make up and high heels, this adds to the convnetion and develops it. My reason for this was to make sure all ages with in the target audiene could idolises the image, from the younger to the older. I dont believe that my music video challeneged any conventions, everything was suitabe and effective.
An artist whom I found inspirational was Adele. I analysed her music video for 'One and only'. An idea I took from this video was the editing technique of fading. Ths was used a lot in the video to go from one scene to another, it made the video slow and calm. I liked this look because it emphasised the artists emotions of beign fed up and worried. The audience can see her emotions and how se feels when singing the song and expressing her emotions. I want to use this fade technique to give my audience the same calm emotions and allow them to understand how the artist feels. 

Rough Cut - Miss Gergiou

 Rough Cut

Audience feedback is important to a production because it allows the producers too see what is most effective to the specfic target audience. If it is known what the audience think about a product it can them be improved to appeal even more. They can point out the negatives which can then be changed and the positives which can give ideas for the weaker parts of the product. It is essential to follow out a rough cut so that this audiene feedback is given. The audience can see the basic of the product and then say what needs to be added or changed. Their opinions make sure that the producer has enough ideas for the final cut to be as effective as possible. 

I recieved my audiene feedback through youtube and a questionnaire. First was the questionnaire from my primary research, I made list of questions relivant to the product I wanted to create and then asked 40 people. With the results i could see what the audience were in demand of and what they enjoyed to see the most. I then chose the most effecitve elements they chose and planned to use them in my music video. The other piece of audience feedback was youtube, I posted my rough cut on youtube and made it public. This meant that people could comment on it, like or dislike it and share it onto other social media sites. The comments and like buttons ment that the audience could leave their opinion after watching the rough cut. 

The feedback benefits my productions because it allows my group and I to understand what the audience think about the product. We are able to see there side of it and what they want to be included within the music video. Therefore we could use elements that we knew they wanted and what was most effective to them, meaning our product would attract them more. It is benefitial because the more specific the product is to the target audience means the more successful it will be.

One of the comments positive left on the rough cut on youtube was "costumes fits the narrative really well!!!'. This person mentions that they like how the costumes fit the narrative. We planned out the artist image for each of the scenes and thought alot in to the costumes and what they could include to make the narrative stand out more. Clearly they seem to think that our planning was effective. This was helpful because it meant the group and I didnt have to change the costumes of the characters and that the plan worked well. 

Another positive comment said "Very good performance". The comment mentions that the performance scene in the music video was effective, they praise the performance of out artist. This is a good comment as my group and I know that we wont need to make changes to that scene, we can see that it is enjoyable. 

One last positve audience feeback was "Good use of shots". This comment tells my group and I that we used our shots well to represent our artist and the other elements of the video. This ment we knew that we was using the cinematography well and that it was effective. 

Although one of the negaive comments said "a variation of shots is needed", so even though the previous comment said that the shots were used well, it didnt say that there was a wide enough range. This person saisd that there is not  enough shots, they thinkthe video needs a vaitation of shots and that there are too many of the same. This comment was very helpful because it ment that when it came to adding and changing the rough cut we knew that we need to do some more filming in order to expand the shots used. 

Another constructive comment was "add the text to to the final cut pro for improvements".  This comment says that we need to add text to the music video, which my group and I didnt already know. We forgot to add the title of the song and the artist name. But this comment reminded us that this was essential. We could then add the text into the final cut meaning our audience could identify what the song was and who was singing it. 

A final constructive comment was to make some shots brighter. We had filmed one of our scene outside so the day light went fairly qucikly and the shot came out very dark. We then knew that in the final cut we would have to change the contrast so that it was clearer. This would make the scene easier to watch and see what was going on.

When making changes to our rough cut we will be adding the text infoming the audience of the title and the artist name. we will also add a wider range of shots so that the video stays intrigueing and the audienc dont get bored of watching. Finally we will have to brighten the date scene so that everything is visible and the quality improves.