Evaluation 3

3) What have you learn from your audience feedback?

Feedback from the audience is part of evaluating the work. The purpose of this is so that you can gain an understanding of what the audience think about a product. You can learn their opinions and what they think about your work. From this you can go on to make changes. If you get negative or constructive feedback you can go and change the product to make it appeal to the audience. The changes can make it overall more intriguing, effective and relatable. The feedback means that you have a chance to iron out any mistakes or add anything which could boost the products success and effectivity. 

When my group and I did the feedback we used Youtube. Youtube meant that we could upload the music video and the audience could leave comments, like or dislike the video and share it on other social media websites. We chose Youtube because it meant anyone could leave there opinion and the video was available to a wide audience. It also related to our target audience because most 25-40 years olds have access to this technology and use it themselves of a regular basis. 

One constructive comment the video received was to add the text on Final Cut Pro X. My group and I forgot to add the title of the song and the artists name to the video, so this comment was extremely helpful. it told us that we needed to inform out audience the key information about the video which meant could spread it to friends and family. 

Another constructive comment left on the video was to use a wider range of shot. This viewer thought that the shots in the music video was not a big enough variety. This comment mean my group and I could add to to the video and make it more interesting for the audience. The group and I took this on board and realise that the product would be better if there were different style shots. To do this we had to go out and do some  more filming and then edit the new footage into the video. We had to plan out the different shots which they audience would like to see and recreate them to fit in with the video.

My group and I also got some positive comments. one was that we used good costumes. This audience member seems to like our choice of costume and also said that it fits the narrative well. This was positive because we were praised for the two element and told that we created the look we as going for. From this we knew that our plan had paid off and created what we wanted too. 

Another positive comment was that the performance was good. The audience enjoyed how the artist performed he song how she presented it to the audience. This showed the group and I that this scene was effect and it was fun for the audience to watch. This is hat we was hoping for, we aimed to make this scene enjoyable for the audience by showing them the artist performing and allowing them to relate to her representation. 

These comments helped my me as a producer because they made me aware of my mistakes, meaning I could learn from them and change them next time around. The positive comments made me feel confident that some parts were successful and effective for the audience. I now know how I can use them in other products. 

Changes were made as a result of the comments. For example the text was added showing the audience the title of the song and the artists name. This was essential to add because without the audience would be unaware of what they were watching and therefore could spread the word about it, jepordising its success. The group and I added a this in a simple font in white. We also added more shots to the date scene, including a few ver the should shots of ‘Cara’ talking to her boyfriends and also extreme long show of the walking around the pond. ThIs meant the audience stayed intrigued in the scene and it didn't get boring. 

The audience feedback has helped when working in the music industry because you can learn from your mistakes and become more successful, you also do not get overly effected by negative comments instead it is taken as construction. It also makes you able to relate to your target audience because you can see what they like and dislike, you become more focused on what they want meaning you r products will be more successful and effective.